"You can't sell lemonade until you realize you have lemons" (from an ad for Promoterz)
Although a funny statement, it's very profound. Most of the time we don't realize the value of the assets we already have that could manifest if sold, or processed, in a specific way. And we spend most of out time looking for, or creating new assets.
Let's milk what we already have until the last drop, and we'll be surprised how much we can get out of it.